Free Toy Making Books (.pdfs)Home-Made Toys 1915Toys & Toymaking 1882 Girl's Own Toy-Maker 1860 Boy's Own Toy-Maker 1859 Children's Toys 1877 Free Model Building BooksModel Aeroplanes Cavanagh 1916Model Aeroplanes (2nd) Collins 1911 Model Aeroplanes (1st) Collins 1910 Model Aeroplaning 1910 Model Locomotive Design Greenly 1904 Model Engineer's Handbook Hasluck 1902 Model Engines & Small Boats 1898 Building Model Yachts Biddle 1883 Model Yachts & Boats 1887 Building Model Yachts Walton 1880 Model Dockyard Handbook Lawrence 1867 Things Worth Making Williams 1920 Model Making Yates 1919 Mechanical Models Stout 1916 Canoe & Boat Building Stephens 1885 Boy's Workshop Kelland 1914 The Boy Mechanic Pop Mech 1913 Beginner's Woodworking Wheeler 1907 Boy's Playbook of Science 1869 Free Kite Making BooksKitecraft & Kite Tournaments Miller 1915Kite Mechanics Marvin 1897 How to Make Kites Varney 1897 Free Doll BooksThe Doll Book Starr 1908Free Handicraft BooksHandicraft for Handy Girls Hall 1916Handicraft for Girls McGlauflin 1910 Clay Modeling Hildreth 1892 Modeling in Clay 1880 Manual of Play Forbush 1914 Cassel's Sports & Pasttimes 1896 Free Picture BooksMother Earth's Children Gordon 1914Vege-Men's Revenge Upton 1897 Golliwog in Holland Upton 1904 Online Book Search Engines |
At eToys KBtoys Walmart Toys Willygoat Toyland RCmodels.com U.S. Toy Company sells a vast array of party and seasonal decorations, novelty toys, stuffed animals, balloons and many more items. Their products are affordable, with some items priced as low as a penny apiece. Amazon.com Toys and Games department carries top selling toys, action figures, activities and learning toys, arts and crafts materials, baby toys, toy blocks, gears and models, dolls, games and puzzles, stuffed animals and stuffed toys, toy vehicles, ride-on toys, and die-cast models, and basic and traditional toys. You can use this Amazon.com search form for toy search, or to search any of their other fine stores. "Smart" Toys, Educational ToysIn operation since 1953, U.S. Toy Company's Constructive Playthings sells the finest early childhood educational toys, equipment, books, records, tapes, videos, art supplies, and teaching aids available. They ship anywhere in the USA, but they do not ship internationally.The Scholastic Store |
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TIME Magazine, October 26, 1962, p. 90: All's Swell at Mattel In 1945 a Los Angeles industrial designer who had gone into the picture-frame business found himself with a lot of extra frame slats and decided to make doll furniture with them. Thanks to the doll furniture, Elliot Handler and his wife Ruth cleared $30,000 on sales of $100,000 that year. The Handlers have never quite matched that profit margin, but in the 17 years since then their Mattel, Inc. has joined the front rank of U.S. toymakers. Last year Mattel earned $4,000,000 on sales of $49,400,000... Mattel gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns... Mattel's Mickey Mouse Club advertising, which plugged the Mattel name as hard as the burp gun, has revolutionized the $2-billion-a-year U.S. toy industry. Previously, toy companies spent most of their ad budget in the Christmas season and concentrated on selling individual items. Today, top companies advertise year-round on TV, and accent the brand name. Mattel, with a 1962 advertising budget of $5,700,000, still plugs harder than anybody else. The Built-in Whinny. To back up their advertising ("You Can Tell It's Mattel-- It's Swell"), the Handlers aim for well-made, moderately priced toys. One Mattel innovation was a mass-produced music-box mechanism that has now gone into 60 million toys ranging from guitars to lullaby cribs. Another gold mine: a miniature voice recording that stands rough handling, allows Mattel's Chatty Cathy doll to speak eleven phrases and a $48 rocking horse to whinny. Mattel's biggest success has been the Barbie doll, a more or less scale model of a busty teen-ager which appeals to little girls because it looks "grown up" and to their parents because it is inexpensive. Made in Japan to save on labor costs, the Barbie doll (which now has a boy friend named Ken) is priced at $3 retail and has become, according to Ruth Handler, "the greatest phenomenon that has ever hit the toy business." Mattel also offers separately a Barbie wardrobe ranging from lingerie up to a $5 wedding gown. ...Husband and wife aspire to make Mattel the world's biggest toymaker; this year, if their sales hit $80 million as expected, they will achieve their goal and surpass longtime industry leader Louis Marx... At Mattel's Los Angeles factory, a staff of 200 toy developers, including chemists, sculptors and engineers, tinker behind locked doors on an annual research budget of $1,500,000. Currently, the company has 17 new toy "principles" ready to employ in a variety of toys. Exults Jack Ryan, a one-time missile engineer who heads Mattel's R. & D. department: "We're right out on the frontier of technology." |
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